Wordpress Website Builder Review


Overview of WordPress  

When people talk about WordPress reviews and ratings, they just want to make sure that WordPress, as a tool, will actually let them do things they are planning. Because for most people, it is hard to believe that around a third part of the Internet is made on such a fairly complicated system, which needs to be installed, adjusted, coded, and blah-blah – while there is a cohort of other online tools, which are vividly easier than WordPress. So yes, WordPress does require a lot of technical and coding background from you to make a decent website – but your reward is a unique site, which won’t be like any existing one (well, at least, if you will manage to do it so). 

Certainly, there are some limitations (which aren’t outflanked in any website builder in 2020) – for instance, you can’t build a powerful store with millions of pages like Amazon, an auction sales one like eBay, booking like booking.com. The same, you can’t create a website builder website using a website builder website. The rest of the possibilities are open for you – no matter if you’re making a personal or business site, an e-store, portfolio storage or forum. WordPress is really the best web builder on the market today in technical capabilities – so despite its high technical requirements and complexity to make something powerful and unique, it is used by many just because of a powerful end outcome. So why does WordPress take a third part of the Internet? Let’s figure out in WordPress website builder reviews below.


General WordPress review 

  1. Is it easy to use?

No, it isn’t easy. If there would be the scale with the most easiness equal to 0 and the other pole was occupied by hardness equal to 10, WordPress gets from 7 to 9, depending on what your goal is.


  1. How much WordPress costs?

There are currently 5 varying tariff plans, from 3 to 45 Euros a month – but these are if you want to make it simple and fast. For deeper coding, adjusting, adding apps and hosting, as well as the help of a coder from WordPress, and using better themes and the stuff – you will have to pay extra. So one can’t say that the price is as low as from 3 to 45 Euros – it is multi-level and multi-faceted.


WordPress business review: pricing 

Is WordPress Free?

Now, let’s talk about the pricing of membership considering the tariff plans of Wordpress.com – a visual builder with limited capabilities: €3 a month to start a blog, €5 a month to make a personal website, €8 for a site of a self-employed fellow or a small business. €25 is for a larger business with a serious and long-lasting approach to their work (which includes many analytical tools, visitors’ stats and so on). And €45 is for e-commerce, which is actually better (if to speak quite frankly) to make with Wordpress.org, to be able to pack it up with loads of useful stuff, which you won’t be able to do with Wordpress.com.

Now talk about Wordpress.org – the platform without limitations and that will require you to be a tech-savvy guy: here you will pay for the installation of plugins, apps, and widgets, selecting good WordPress templates, tech assistance of somebody to fix/integrate (an often request to integrate is to add a WooCommerce functionality to start a web store), monthly payment for the usage of the integrated stuff (if applicable) and the hosting issues. Due to the large span of actions, which are optional for every user on this platform, the monthly payment may start with a few bucks a month and end as high as mountains, reaching hundreds of thousands of dollars for specifically monstrously big websites.


Advantages and disadvantages of WordPress 

Below, we are representing some WordPress pros and cons:

+ Super customizable; allows you do anything (depending on the version of WordPress that you will have chosen): change the code of JS, HTML, PHP, CSS, integrate, customize, add features…

+ Tons of third-party tools to help you out with every thinkable feature.

+ Full control over your website in a self-hosted Wordpress.org or ease of hosting in Wordpress.com.

+ Using WordPress, over time, you will become savvier in technical stuff and maybe even you will find it a new way of your life (and employment) in the future.


— Depending on what you select – Wordpress.org or Wordpress.com, the available set of features will differ to you, allowing or disallowing some integration and customization aspects.

— The huge amount of technical knowledge may force you to hire someone to help you out.

— If you mess up with something in a self-hosted WordPress, there is nobody to save you for free (unless your geek friend) if you don’t know some aspect of its work and can’t do something on your own.

— Customization without a visual builder is solely your business. Working on Wordpress.com, you get vividly higher ease of use.

— To do something really powerful, you’ll have to abandon Wordpress.com and go for Wordpress.org, sacrificing ease and agility of work.

— It’s open-source software, which means that a bigger number of guys can actually make malicious actions to the code compared to the close-source soft. 


What features does WordPress have?

This web making service can be compared to Excel: you put your data in its spreadsheet and it builds wonderful tables and graphs for you. If you want to adjust their looks – you can do it on the level of data and on the level of visualization of those tables and graphs but you have to be skilled in both. That’s what WordPress comparison is – it does the same only with websites. And yes, you have to be proficient to be able to do things beyond the simplicity.

But there are two parts of the solution:

  1. Wordpress.com is a self-hosted platform, which actually allows starters to make, run, and host a website using the visual builder (pretty smoothly).

  2. Wordpress.org is the tool for self-hosting, in which you will give up the ease of use in exchange for the functionality – and this part is what most people avoid, as it requires more technical skills than the self-hosted platform.

These two largely differ in the functionality of attaching plugins, hosting-related issues like security, speed, optimization, and databases, alongside with pages’ customization. 

So, to make sure the clarity here, we’re again separating these issues:

Wordpress.com is a visual editor simple to use, which is largely similar to Wix, Squarespace, or uKit in what they do (and which limits your possibilities in websites creation), while Wordpress.org is the technical monster with no limits for you but highly demanding to your level of coding, knowing things in integration and hosting (and which will likely to push you to hire a professional to do the job).


Speed and security in WordPress 

WordPress has a number of security tools, apart from providing it on the basic level to its customers. You can set up password protection and set up different levels of user permissions and accesses, protect your site from hackers and uploading of malicious software to the site’s root or a server (depending on the type of hosting subscription and the host’s technical capabilities), set web firewall, upgrade from HTTP to HTTPS and get SSL, install specifically elaborated security plugins, disable file editing and execution of PHP and EXE files, limit login attempts, protect database in a number of ways, log out users, and scan the directory for malware, amongst other possibilities. These are covered by additional apps.

According to the tool of websites’ speed measurement and technical information gtmetrix.com, wordpress.com is definitely optimal in the load times of its pages – they fully show to users in only 2.5 seconds (extremely good for SEO). Total page size is 817 Kb only, with the page load-ranking equal to 75% (market average). 

Wordpress.org is even better – only 0.9 seconds to load an average page (insanely high result), 1.26 Mb weight of an average page, and excellent page speed of load score – 85% (significantly higher than on the market). As we know how other website builders work and how slow they are – WordPress is the best in the technical side currently.


Design opportunities and templates of WordPress 

In the WordPress dashboard, you can change fonts, colors, background, pictures, meta tags and taglines, texts, and other pieces of pages, which include widgets, menu, headers and footers, CSS, logotype, and the site icon. Depending on the WordPress’ site (.com or .org), your design opportunities will differ in power and simplicity. If you’re not advanced – opt for .com version to start your online presence fast. If you’re a pro who needs an advanced site, opt for .org – with significantly bigger power of outcome yet toughness of work.

Templates can be chosen and downloaded to be applied on your website (they may be paid or free of charge) and then, after their installation from the WordPress’ site or third-party ones, you can alter things in the selected template. 


Customer Support in WordPress 

Customer WordPress support is very limited – as it is open-source software, anyone can make changes to it. So under this condition, centralized free-of-charge support would not be a useful thing. If you want to troubleshoot something – there are options:

  • hire a professional of WordPress company (for annual or hourly cost)

  • do it on your own using WordPress tutorials or courses, or based on your own knowledge

  • contract with some third-party guy.

When you’re hosting your WordPress website on some outer host, they may also give you customer support – but only covering hosting issues that are included in your package.

You can receive help with dedicated pieces of your website – if you have installed a theme, snippet, plugin or an app – for each of them separately (if their creators provide such).


Marketing and SEO possibilities of WordPress 

WordPress has the best SEO capabilities from all website builders, which allow you to define:

  • meta tags: description, title

  • headers and sub-headers

  • taglines

  • keywords

  • XML site map

  • backlink and internal linking

  • URL optimization

  • image optimization 

  • watch for technical characteristics of your text (uniqueness, word density, water, academic nausea ratio, readability indexes)

  • optimization for mobile and tablet

  • alt and description for your images and videos

  • speed of loading of pages. 

Most often, those are solved by installing separate SEO apps/tools to your website and some of them may cost money. We can name a number of plugins usable for those purposes: W3 Total Cache, WP Super Cache, WP Rocket, Stop Spammers plugin, PageSpeed Insights, and a number of social media plugins.


Integration features of WordPress 

Integration is done using snippets of code or installing apps. Using them, you can integrate with:

  • Systems of the simplicity of use

  • Flexibility tools

  • Publishing and linking to social media

  • User and media management tools

  • Themes and improvement of work in them like adding a drag-and-drop feature

  • Extensions and plugins from a plugin directory of WordPress or the third parties

  • Forums, chats, and comment sections

  • SEO tools

  • Language packs

  • Backup/restore tools

  • Importers/exporters

  • Databases

  • CRM, call center, and financial systems

  • Data management systems

  • Systems of WordPress for blogging and staying in touch with your community

  • Frameworks and security options

  • Custom content options

  • Shops and trading systems like WooCommerce

  • License systems

  • Screenshot systems

  • Gaming and data exchange servers, and many others.


Payments inside of WordPress platform

WordPress is one of the most powerful site builders to allow you to integrate with almost any system of payments in the world (at least, over 50 channels are easily integrated). It is usually done by apps/add-ons. Rather seldom – by code injections.

With them, you will be able to take payments using those:

  • online currencies like Bitcoins or Litecoins

  • e-wallets (like WebMoney, Skrill, and others)

  • bank cards (credit and debit)

  • PayPal

  • P2P transfers (from card to card) – if applicable in your country

  • Wire and SWIFT transfers

  • Western Union transfers and others.

There are two most popular big systems to integrate with your website to turn on payments – Stripe and WooCommerce to enable loads of channels of payments. Be aware that, depending on a tool you choose, the commission for payments is going to differ. This will also depend on the paid amount, the country of your website’s juridical or tax administration, and the currency (and if there is a cross-currency exchange, which doubles the commission – this will affect your clients).


Coupons and promo codes that one can find in WordPress 

There are two types of coupons and promo codes, which applicable for WordPress:

  1. Ones giving the discount to WordPress itself – the hosting of a website or price of some of its features, the same as for actions, which you may be interested in, like the cost of the developments and design (which are useful for the owner of a website).

  2. Ones applied in the trade processes during the e-commerce adjusted on WordPress websites: to name some apps that one can install, these are WooCommerce Discount Rules by Flycart, YITH WooCommerce Gift Cards, Coupon Creator, Code Shop for WordPress, Social Offers, WooCommerce Volume Discount Coupons, Ninja Popups, Smart Coupon for WooCommerce, and WP Coupons and Deals.

There is a process of setting up and adjusting those apps listed in the option 2) but each of them is a powerful tool to provide your customers with great leveraging discounts, which can be of any complexity. For instance, you will be able to set up one-level discounts (like ‘-15% today’), two-level (‘get -15% from the price if ordering at 200 dollars’ or ‘-20% at your birthday if you order at 100 bucks’), three-level (‘get -15% ordering at $200 during 4 days from now on’) and even multi-levels (‘get -15% ordering at $200 during 4 days from now on and -40% to the accompanying item if bought in a bulk’). You can explore the power of the named apps on your own to define the best suiting your needs. 


Conclusion: is it worth using?

If your intention is to receive a sophisticated site with the ability to tune it up to the extent that you need not compromising in power and creativity – then WordPress is definitely the right choice. If you can fall in despair because of so much tech knowledge that you need to obtain to normally reach everything mentioned and you can’t afford to hire a developer, then WordPress is not the choice – you should opt for another website builder (uKit, Wix, Squarespace or Weebly could be equally good solutions if you want it simple and efficient).

Despite the fact that WordPress currently powers around the third part of all websites in the world, it’s not that there is a separate person behind every site – someone may design hundreds and thousands of sites for someone else’s orders, while individual users may only make the smallest part of developers. So if you are unhappy with the capabilities of your current website builder or you need a site and don’t want to waste your time trying website builders in the first place – then WordPress is the solution for you. We recommend you to hire someone (a person or organization) who is able to design and code the site for you based on your technical specification (or you can elaborate one during the tight cooperation with such a developer – it’s quite a commonplace on the market of websites making).

WordPress is designed in a way to be as simple as possible yet powerful for everyone as a system in general, allowing extending it through an (almost endless) number of apps, tools, and widgets, which one can find for every aspect of website’s activity.

So, based on all mentioned pros and cons of WordPress and WordPress website review that is generally made in this article, if you still aren’t sure about your WordPress plans, we suggest you to try the WordPress ease of use with your own hands, read WordPress tutorial on the official site, play with WordPress themes and WordPress plugins to make a final picture in your head: whether this is your thing.


WordPress reviews of customers

  1. Molly from Mons, Belgium: The web store that a studio created for me using WordPress is simply a piece of art. I have full stats of visitors, page views, sales from many angles, can control and plan changes to my merchandise volume, as well as to control inflow and outflow of money, fully grasping all managerial activities.

  2. Kimberly from Thionville, France: A personal + blogging site is my word for a world, my input to the development of the Internet society, a chance to be heard, and leave a trace in the eternity. I’ve chosen WordPress.com as an easy-to-start-with platform for only miserable 5 Euros a month – a price of two lattes to go.

  3. Noelle from Luxembourg: WordPress is the solution too powerful to me. I needed to make a corporate site to fill it with information and downloadable documents to make it available for the employees of my company. I was only able to do it after hiring local developers (under the NDA, of course), as I was simply overwhelmed by its tech requirements.

  4. Briella from Venetia: WordPress is the solution for everyone. My décor online store was powered by 2 weeks of time, from which 1.5 weeks I was learning how to work in it. If I had known that, I would have chosen another web builder. But yet, now I know how to work in hard conditions: hee-haw!

  5. Alessandra from Palermo, Italy: That is the most inconvenient builder of sites I’ve met – from the view of my technical lack of knowledge (and I really can’t master it because my brains simply don’t work this way). I know it’s powerful (I've been told so) but just not good for me, for my hands and brain.


Frequently Asked Questions

  1. How to install WordPress?

There are 6 steps of installation:

  • Download it from the directory wordress.org/download

  • Upload it to your hosting through your account (FTP or file manager)

  • Create a MySQL database and a user name

  • Configure the ‘WordPress-config.php’ file

  • Run the process of installation

  • Complete the process of installation.

There are many smaller steps within those six – and you can google to read and follow them in details.


  1. How to backup a WordPress site?
  • Using an app (like ‘UpdraftPlus’, ‘Plesk’, ‘cPanel’, ‘Ferozo’ or any other suitable one to create automated batch actions).

  • Setting in the system account: this will allow you to backup site or database or both (like using DirectAdmin or vDesk methods).


  1. How to add Google Analytics to WordPress?
  • Using a plugin like “MonsterInsights” or other.

  • Get the tracking code in the Google Analytics’ account and copy it – go to ‘Header.php’ theme editor file of your website – find the closing </head> tag and paste everything directly before it. Save.


4. How to duplicate a page in WordPress?

  • Using a plugin like “Duplicate Post” or other.

  • Insert a cope snippet that enables you to duplicate pages and posts (which you can find, for instance, here: hostinger.com/tutorials/how-to-duplicate-wordpress-page-post) into your Theme Functions’ ‘functions.php’ file – then you will see a ‘Duplicate’ button in your All Posts/All Pages section after saving changes and refreshing.


5. How to install a WordPress theme?

  • Go to Worpress.org repository of themes or some other external site/marketplace and choose a one to your liking.

  • Remember its name and go to your WordPress Dashboard – Appearance – Themes – Add new – search for the name – press ‘Install’ – Activate. 


6. What is WordPress used for?

To build websites of various complexity and direction, on your own or with the attraction of third parties (developers) on self-hosted or free-hosted platforms.


7. How to edit footer in WordPress?

Go to your WordPress Dashboard – Appearance – Editor – Footer – find the code that contains the currently displayed footer’s text – change it to yours (+ leave comments if you need) – Update File.


8. How to change the WordPress password?

There are 8 ways to change/reset your password (read every detailed explanation about each here: wordpress.org/support/article/resetting-your-password/):

  • Change the password as if you have forgotten it;

  • Change in the Administration Screen – All users;

  • In MySQL Command line;

  • In “phpMyAdmin”;

  • Using FTP;

  • Using WP CLI;

  • In Emergency password resetting procedure;

  • Embedding the password resetting script.


9. What is a slug in WordPress?

Do you like https://myblog/blogs/How-I-Spent-The-Summer/ address more than https://myblog/blogs/kbaf76gawrlhabwru63/? That pretty one first is called a ‘slug’ – the user-friendly name of the link, which is easier to remember and working better for the site’s SEO than the option two.


10. How to customize a WordPress theme?

In the WordPress Dashboard go to Appearance – Themes – locate the active theme and click Customize – there you will see an explicit list of customizable things for the theme. 

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