Squarespace Website Builder


Overview of Squarespace 

Squarespace has one of the most beautiful and modern themes, which look equally astounding for mobiles and laptops (as well as PCs and tablets). The Square space website builder is not very simple but it’s definitely intuitive and very user-friendly. In the world of functionality, Squarespace is leaning on beauty AND functionality – the same, as does Apple in the struggle with Android. You can find Squarespace a perfect solution for business websites, blogs, galleries, and even a part of web stores thanks to a thoroughly thought-out menu, features it offers, 100+ differing templates fitting many industries and a stunning final view of websites you can create with it.


General Square space reviews 

  1. Is Squarespace easy to use?

Squarespace is not the easiest tool to use – and nothing on its official site says it is. Instead, we would like to highlight its extreme intuitiveness. As its templates, the work within Squarespace is designed to be as understood to users as possible, and that they would have to master skills of work in a matter of 1 hour or less. Thanks to its understandable interface and a number of educational lessons, you can find in FAQ and Squarespace support groups and forums online, Squarespace becomes a choice for users of any level of training and technical skills, even the lowest.


  1. Is Squarespace free of charge?

No, but it has a free trial period, which is activated once you are registered. Also, you can cancel your subscription, upgrade or downgrade at any time. We will look at the pricing below in this Square space review.


Pricing of Squarespace 

There are 2 subscription Squarespace plans for personal and business usage (for 12 and 18 dollars a month if paid annually and $16, $26 if paid monthly). For e-commerce, it offers two other plans: for $26 and $40. If paid monthly, Squarespace pricing for those will be $30 and $46. The e-commerce here in Squarespace website builder has one of the biggest powers on the market, offering almost the same that you can find in Shopify. 

If you’re interested in an online shop, then in the ‘Business’ plan of Squarespace, you will have to pay a 3% transaction fee for each. You are deprived of it when you are upgrading to higher plans. You can shift on them at any time, as well as to do the downgrade. The difference in the price you’ve paid during the downgrade will be returned to you. When upgrading, you only have to pay the difference in Squarespace cost, which you’ll be charged. We think it’s a very fair approach, couldn’t be better.

Also, in pricing, it offers student discounts. Write to their e-mail if you want to know more about this feature.


Squarespace pros and cons


  1. Extremely understandable interface, which does not require any coding knowledge from users (unless you want to integrate with something, which is out of its widget store).

  2. Availability of the app store.

  3. Squarespace is great for doing blogging, e-commerce, personal, and business sites.

  4. 100+ modern adjustable categorized mobile-friendly Squarespace templates.

  5. Transparent pricing. 

  6. It is easy to make customization and then to change the template to find all changes in their places, not vanishing like they would in Wix.

  7. Though support is not given by phone, it is available in all other channels: live chat, e-mail, FAQ, as well as dedicated forums on the Internet, with the presence of Squarespace’s guys who are ready to answer all questions alongside with other advanced users.

  8. SEO friendliness and ease of adjustment.


  1. The domain is bought for additional pricing (20 dollars a year).

  2. The editor is not the easiest and takes time to master. It takes a lot of clicks to do. It seems like if to consider the balance between the maximal convenience for the user and functional site on the exit, Squarespace’s creators have given it 40/60.

  3. SEO in Squarespace does not fully provide what you’re looking for. But you can install third-party apps like Authority Labs, SEMRush or others to significantly improve this situation.

  4. Many levels of navigation aren’t allowed – under the main page, it can be only 1 level and no more. 

  5. Multilingual websites aren’t possible (unless you double the ready-made pages and translate everything there).

  6. Page speed is not the highest. To improve it, you’ll have to integrate with other apps (like AMP Support, which can accelerate your pages. However, it works only for the mobile version of the site).

  7. There is no backup and restore. You can only download the content of your site whenever you want to, to restore things after if anything goes wrong.


What features does Squarespace have?

  1. Integration with a number of applications and systems. If something is not on the list, you can do it through a code injection (the vastness of apps is designed today to support this feature).

  2. A possibility to exclude commercial in all plans (compared four square website builder to many other website makers, which do not disable commercial in the lowest-paid plans, Squarespace is among leaders).

  3. Many languages of the working interface and as many languages of websites as your keyboard supports.

  4. Blogging, e-commerce, business, private and public websites are among tens of types of websites, which are easily created by Squarespace.

  5. Connection of your own domain name and purchase of it directly in Squarespace.

  6. Monetization and ease of e-commerce payments.

  7. SEO optimization is embedded and is widened thanks to 3rd-party apps.

  8. Statistics of your visitors using an included tool and the 3rd-party apps.

  9. Newsletter.

  10. Protecting a site or its specific pages with a password.

  11. Work in HTML code to change it.


Speed and security in Squarespace 

There is a website on the Internet, which measures how fast different sites work. It’s called gtmetrix.com. According to it, Squarespace’s websites are all in the ‘red zone’:

  • with a great-to-have average maximum speed of pages load to make it good for SEO equal to 5 seconds, Squarespace can offer you 7.3 seconds.

  • If your Internet connection is traffic-sensitive and doesn’t want to work fast (which is true for a broad list of countries of the world), you will find its average 4.96 Mb per 1 page traffic-exhausting. It is 3-4 times higher than the market’s average for website makers.

  • The page speed of load score to fall into the green zone, according to gtmetrix.com is 78%…82%. In Squarespace, however, it is only 35%, which will make your users wait and wait until their website will show its pages (‘F’ mark on the grade from A to F).

  • Work on pages is rather slow – with 55% of the score, it falls into ‘E’ mark.

  • Only a half of technical indicators for speed are 100% (usually, fast sites can boast with over 90% points on the list that are equal to 100%).

As for the security, Squarespace uses the SSL encryption, so you shall not worry about uncontrolled leakage of data.


Design opportunities and templates of Squarespace 

The design is a strong part of Squarespace. Starting with over a hundred visually alluring templates, which are here to entangle your sight, ending with the vastness of tools to change colors, fonts, pictures, and nearly anything other, Squarespace is a great tool to make appealing websites, first and foremost. It’s like Apple vs. Android. Apple lures you visually, leaving the technical side there too but not on the foreground. Thus, you can change things to some extent but this extent tends to end pretty soon, leaving you only with the first taste of design freedom. If you want a significant extra – connect a third-party app.

Many apps for Squarespace, like in Apple, are paid (unlike the situation in Android). Cool outer domains, custom e-mail to your website, and a number of other features come for extra money as well. So if you’re a fan of Apple – Squarespace is your choice. If you’re more like Android – opt for Wordpress with its stunning functionality or for uKit with more transparent and vividly lower pricing (the best on the market of modern web builders, by the way). 


Customer Support in Squarespace 

Squarespace can boast one of the best customer support teams and powers from all existing website makers. They are not present only in phone support but cover everything other:

  • FAQ

  • The live chat

  • E-mail

  • Specialized forums online (officially, not a part of their support umbrella but they do it as well).

Squarespace customer service operates only during business hours – that’s a disadvantage. Bear in mind that they are located in the US so if you’re outta there (being located in Europe, Africa, Oceania, Australia, or Asia) – you will find their timing not too suitable for you. However, they won’t leave you aside, as one.com maker does with its Bangladeshi-speaking aborigines, who doesn’t help you at all. In Squarespace, the guys used to work hard and fair.


Marketing and SEO possibilities of Squarespace 

Thanks to the ability of connection to a broad list of third-party apps like super powerful MailChimp, you can perform great in marketing. Easy connection to social media is largely helpful too. You can create Cover Pages using Squarespace – to collect e-mails of your clientele and prospects. One important factor is form builder. In a form, when a user fills it in and sends to you – he or she is not transferred to another page (staying on the current one), which adds to the attractiveness and smoothness of the process of usage – and so clients become gladder, responding to your letters in the future more optimistically. 

SEO give you strong basics – meta tags, headings, custom URLs (shorter ones, allowing users to know what’s behind such a link, not just a random sequence of characters), mobile friendliness (ranked high by Google today), SSL, sitemap, and image tags. If you want more (like keywords, uniqueness of the text, and SEO tips amongst the rest) – integrate with some SEO-advising app. 


Integration features of Squarespace 

  1. It can be integrated with loads of useful stuff, not only for e-commerce but also for blogging, business, accounting, for photographers, measuring your website’s statistics and more. Some of them are described below:

    1. You can download more fonts and styles with Google Fonts or Typekit.

    2. Amazon with its store and affiliate tracking powers.

    3. MailChimp – to start a mailing campaign.

    4. G Suite – to connect custom mailing domains to your site.

    5. Blog comments can be attached by Disqus, which is one of the most proficient tools on the market for this purpose.

    6. 500px is for galleries of any power and complexity.

    7. Instagram and other social media to exchange pictures, texts, and videos.

    8. Zola – a specialized app for wedding and the connected things.

    9. OpenTable is a tool to book a seat in a restaurant or cafe (from included ones into the app).

    10. ApplePay and integration with bank cards along with PayPal. ApplePay will help users pay just in one touch.

    11. Xero – to connect platforms of accounting and finance into your site.

    12. Acuity Scheduling – to make online booking of available time for varying purposes.


Payment inside of Squarespace platform

Squarespace is very friendly in terms of connection to payment systems. In 3 out of 4 its subscription plans, it offers to connect several payment channels. In the ‘Business’ plan, you shall pay a 3% commission for payments, while in the rest two for e-commerce, you shan’t. 

These are:

  • Bank cards (debit, credit) via Stripe, which supports the heftiness of currencies and countries today

  • PayPal, which supports over 150 countries in full operation (don’t be deceived by official PayPal’s info about 200+ supported territories)

  • ApplePay – which shortens the way to pay to one tap on the screen only.


Coupons and promo codes that one can find in Squarespace

Squarespace coupon represents a limited functionality: you can’t set up a multi-level logic of it, like ‘free shipping with an order of over 100 USD’. This may be one-level logic like ‘15% discount’ as Squarespace offer code does. But you can search on the web whether there is some app of a third party, which can be smoothly integrated with your website created in Squarespace to broaden the possibilities of coupons and promos. 

You can start arranging promos and discounts when purchasing their ‘Business’ plan and higher. 


Conclusion: is it worth using?

Squarespace is one of the market leaders in building websites in 2019. The first thing it is tuned for is beauty and then – functionality (that’s why lovers of Apple with their iPhones and iPads will be super delighted to use Squarespace). Far more rational lovers of Android will find this tool one of many, alongside with uKit, Wix, and Weebly, to make websites. The overall estimation we can give it (Squarespace ratings) is 4 out of 5 stars. We’ve deducted one star for its minuses:

  • two levels of navigation only, where the main page is level 1

  • impossibility to make multilingual websites

  • the need to integrate with a zillion apps to solve one particular problem. The vastness of those apps can say not about the convenience of Square space for users but about its shortness. Or about an ‘Apple-like’ pricing model: paying one time for something is not their approach (in Apple, you basically have to pay for something all the time, obtaining only abstract ‘beauty’ or ‘wow-effect’ in return)

  • Squarespace’s interface is so simple that it is far too simple, hiding loads of functionality in additional small menus under hover-able pages. How many of you have missed buttons of shifting the site’s look from PC to tablet and to phone, which are hidden by default?


Feedback of customers about Squarespace 

  1. Harper from Thessaloniki, Greece: At first glance, its pricing seems too high compared to Wix or Weebly. However, considering that the two just mentioned limit bandwidth and storage in their beginning plans, Squarespace is cheaper with its initial ‘Personal’ for $12 ($16), which does not have limitations, mobile friendly and have major basic features like SSL and HTTPS.

  2. Idris from Napoli, Italy: Its designs are really a piece of art! I love Apple, where everything is tuned at the beauty (and functionality comes at the background). The power of changing the design of any selected template is my favorite thing. Also, as I personify information, I can choose another template not losing the information and actions I did to make it personal – simply magnificent!

  3. Cedric from Manchester, the UK: It is easy to make any website I got started with Squarespace – from a heavily tuned e-store to a personal site-on-the-go. When I was playing around with it, I found it easy to adjust almost every aspect of my pages, including changing the way the site looks on mobile and laptop. Payments in the store are reliable and easy with bank cards, coming right to my backing account (unlike PayPal, which needs more actions).

  4. Archie from Cork, Ireland, makes Squarespace review: Blog is simply fabulous! I found it super easy to maintain the blog in Squarespace, significantly better than in any other blogging website builder. Multiple authors, many forms of accepted content, hashtagging, social media integration, a possibility to moderate replies of fellows, and many other things make Squarespace simply  an undeniable leader for me.

  5. Kylo from Toronto, Canada, gives one of Squarespace reviews: There is a dedicated mobile app to edit Squarespace’s mobile versions of sites. That’s simply fabulous for me, as an owner of only the tablet and mobile (not a PC/laptop). I don’t want to make a PC version of a site because I know that users of my niche are mostly tuned to mobiles, not laptops. So what Squarespace offers is 100% suitable to me at this point in time.


Frequently Asked Questions about Squarespace features

  1. How to use Squarespace?

To start using Squarespace website builder, you have to register first, opt for a free trial (or to buy it instantaneously if you are assured by now that Squarespace is the right product for you), and get to the selection of a template. Be sure to explore the selected Squarespace themes, as they differ from each other. For instance, some theme may not support Image Zoom option (useful in the web store when you’re zooming a picture of a product to see it better). Or it may not support customization of a mobile look – and so it is automatically created based on what you do in the PC version of customization. 

Then you have a panel of actions located on the left. Switching possibility between looks of tablet/PC/mobile is located on the top as you hover above the top edge of the page’s template you’re building.


  1. How does Squarespace work?

Drag-and-drop + other usable features of a template editor allow users to change the looks of templates of Squarespace using only a mouse (to operate) and keyboard (to enter text). You don’t really have to know how to change the code if you’re not integrating with some Squarespace plugins of a third party. A visual builder of Squarespace will delight you with simplicity and intuitiveness.


  1. How to add Google Analytics to Squarespace?

There are three major ways to do it:

  1. You have to be signed into both your accounts: Squarespace’s and Google Analytics’ (GA) ones. Then, in GA, click at ‘Property’ – ‘All Web Site data’ – ‘Tracking Info’ – ‘Tracking Code’. Here, it’s easy to find an ID of your track. Copy it and get back to Squarespace. In the ‘Settings’ – ‘Advanced’ – ‘External Services’, there is a field to paste it. After, hit ‘Save’.

  2. The way number two: inject a code (this is a regular way of integration in Squarespace with apps of third parties, which may or may not be supported by default). In GA’s page where your ID is located, there’s a field below named ‘Website Tracking’. Copy the entire information from there. In Squarespace, go to ‘Settings’ – ‘Advanced’ – ‘Code Injection’ and find a field named ‘Header’. Copy all there and save.

  3. Google’s Tagmanager is the third option. The code must be injected into Tagmanager and then comes configuration: create a tag – ‘Tag Configuration’ – ‘Universal Analytics’ – add the GA’s tracking ID – Save – select a trigger (all pages) – Save – Submit – Create a version – Publish.

Opting for the third way, you’re freeing more space to integration in Squarespace and now you can opt for pixels from social networks and more.


  1. How to duplicate a page in Squarespace?

In the left main menu, find ‘Pages’ – hover the mouse over the one you want to be duplicated, click in the appeared gear on the right – a window opens – get to its bottom – ‘Duplicate page’ – ‘Confirm’ – input the name of your page.


  1. How to find out what Squarespace template someone is using

If you know for sure that some website is using Squarespace as a site builder and you want to know its theme’s name and other data – in the opened page of the website, view the webpage source (do the right click of a mouse or copy the site’s address in the address field, open a new page, type in “view-source:”, paste the copied right after these characters, and hit ‘Enter’). Then start the search to find the field named “templateID”. On the right from it, there’ll be a sequence of numbers and letters. Copy those and paste into ‘Template ID reference table’ that you can google on your own and paste into the search field. The result will be shown to you. Or if nothing is found, this website that you’re interested in is not using Squarespace’s template.


  1. How to connect MailChimp to Squarespace?

Find and click ‘Commerce’ – ‘Checkout’ – ‘Mailing lists’ – ‘Select a mailing list’ – ‘MailChimp’ in the Squarespace’s account of yours. Find and select the requested option from the list and save the result. In the ‘Campaigns’, edit the RSS feature you desire (which represents your mailing campaign) and define the start and end of the campaign. Save.


  1. How to publish a Squarespace website?

Every website has visibility settings – ‘Private’ / ‘Public’ / ‘Password protected’. You can find them in ‘Site visibility’ of Settings. Before publishing, you have to have a domain name – either the one that’s given to you by Squarespace or a non-branded one, which you will have to buy additionally. When the visibility is changed from Private to any other, save to make it published.  


  1. How to upload an online PDF to Squarespace?

You can do it through adding a button that will have a link to your PDF file. After the button is created, select the file from your PC or one of the already existing ones. Tick a mark ‘Open in a new window’ to make it opened like this (if you want). Save the result. Users will now either open it in a new window or download from the URL connected to the button.


  1. Who owns Squarespace?

Mr. Anthony Casalena is the current CEO of Squarespace, which he started in 2003. 


  1. How to change the font in Squarespace?

In the menu, click ‘Design’ – ‘Style Editor’ – ‘Main Content’ (in the bottom) – and select one of several adjustable options. 

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